Case study · Search positioning

Turning Westside ADU expertise into qualified local visibility.

How a Culver City builder’s real operating experience was organized around high-intent ADU searches across the Westside.

M.E. Development, Inc.

01 · Constraint

What had to change.

The builder had real project capability, but that expertise was not clearly connected to the services and Los Angeles neighborhoods prospective clients were searching for. The task was to make the operating reality legible without manufacturing city pages or unsupported claims.

02 · System

What was built.

The position centered on ADU builder intent, a defined Westside footprint, consistent business information, Google Business Profile visibility, and content aligned to actual customer questions. Beverlywood, Mar Vista, Mid-City, Fairfax, Culver City, and Santa Monica were treated as one connected service market rather than interchangeable keyword targets.

High-intent ADU positioning
Westside service-market architecture
Google Business Profile alignment
Evidence and inquiry tracking

03 · Evidence

What the record supports.

2,500+Google Business Profile viewsVisibility signal

386+Direct profile interactionsEngagement signal

1 projectSanta Monica · drawing phaseBusiness outcome

04 · Outcome

The result, with boundaries.

The work produced a clearer connection between the builder, the ADU category, and the Westside market. One Santa Monica project was attributed to search and reached the drawing phase.

Start with one service × one market

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